(b) ‘Strategic positioning’ is about the way that a company as a whole is placed in its en
(b) ‘Strategic positioning’ is about the way that a company as a whole is placed in its environment and concerns its
‘fit’ with the factors in its environment.
With reference to the case as appropriate, explain how a code of ethics can be used as part of a company’s
overall strategic positioning. (7 marks)
(b) Code of ethics and strategic positioning
Strategic positioning is about the way that a whole company is placed in its environment as opposed to the operational level,
which considers the individual parts of the organisation.
Ethical reputation and practice can be a key part of environmental ‘fit’, along with other strategic issues such as generic
strategy, quality and product range.
The ‘fit’ enables the company to more fully meet the expectations, needs and demands of its relevant stakeholders – in this
case, European customers.
The ‘quality’ of the strategic ‘fit’ is one of the major determinants of business performance and so is vital to the success of
the business.
HPC has carefully manoeuvred itself to have the strategic position of being the highest ethical performer locally and has won
orders on that basis.
It sees its strategic position as being the ethical ‘benchmark’ in its industry locally and protects this position against its parent
company seeking to impose a new code of ethics.
The ethical principles are highly internalised in Mr Hogg and in the company generally, which is essential for effective strategic
implementation.
How are they getting along _____ each other?—They 英语 2020-05-13 …
( )The girl put up a sign _____help when she lost 英语 2020-05-16 …
have you ever( )anything about the great scientis 英语 2020-05-16 …
Do not worry ______him.He is not a child______ A 英语 2020-05-16 …
do you know how to work out this problem?Give me 英语 2020-05-16 …
when did the accident happen ?A. at about 8:00 am 学历类考试 2020-05-24 …
When did the accident happen? A. At about 8:00 am. 学历类考试 2020-05-25 …
A. talked about B. cared about C. wrote about D. h 学历类考试 2020-05-25 …
When did the accident happen?A. At about 8:00 am.B 学历类考试 2020-05-25 …
英语改错.选出有错的1.Hewasveryexcited(A)about(B)admitting( 英语 2020-07-25 …