英语翻译为研究顾客满意视角的建筑装修企业的服务整合营销问题,分析了选题的研究背景、研究问题的提出和研究意义等.该选题综合服务营销理论、整合营销理论和顾客满意理论等相关营

Question

英语翻译
为研究顾客满意视角的建筑装修企业的服务整合营销问题,分析了选题的研究背景、研究问题的提出和研究意义等.该选题综合服务营销理论、整合营销理论和顾客满意理论等相关营销理论,紧扣A装修公司的行业特点、行业现状、企业市场细分及顾客对象特点等,就如何更好地提供一体化、系统化和全过程的建筑装修服务的问题展开研究.利用统计分析法和实证分析法等研究方法对调查问卷的数据进行整理和分析,得出相关的顾客满意度影响因素并验证了假设模型.最后基于A公司现状,结合影响顾客满意的相关因素制定符合A装修公司的服务整合营销战略.

Answer 1

For the customer satisfaction the Angle of view of architectural decoration enterprise services of integrated marketing, the paper analyzes the research background, research topic selection of the problem put forward and the research significance and so on. The topic selection comprehensive service marketing theory, integrated marketing theory and customer satisfaction theory and other related marketing theory, gripping A decorate A company to industry characteristics, industry status, enterprise market segmentation and customer object characteristics, is how better to provide integrated, systematic and whole process of architectural decoration service on the research. Use of statistical analysis and empirical analysis and other methods of questionnaire data collection and analysis, that the relevant customer satisfaction influence factors and confirm the hypothesis model. Finally, based on A company, combining with the current situation of the influence factors for customer satisfaction