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英语翻译NewSLSMRoles&Responsibilities•Organization:recruitanddevelopbestsalesleaders(salesmanagers)fortheresponsibleSalesArea,adoptcoachthecoachesapproach••Companycultureandvalues:communicateenergeti

题目详情
英语翻译
New SLSM
Roles & Responsibilities
• Organization :recruit and develop best sales leaders (sales managers) for the responsible Sales Area,adopt coach the coaches approach

• Company culture and values :communicate energetically and act on aspects including integrity,winning culture,company values relating to people,customers,society,and that of company policies,etc
• Business planning :analyze with insights of market opportunities and barriers,identify key drivers for growth,develop counter-competition strategies
• Objective setting,tracking,forecasting,adjustment for sales teams and individuals
• Managing resources including expenses budget,HCs,activities
• Continue to enhance people competencies,enhance sales effectiveness,reducing inefficiency/administrative time in sales process
• Organizing sales process :sales meetings,pre-cycle meeting,cycle meeting,enhance integration with Marketing,covert product strategy into region activities and ensure successful executions by motivating DSMs and Reps
• Performance management :communicating expectations,develop and coach top performing teams,managing low performing teams,organize competition/recognition of sales teams
• Improving market access of products :hospital tenders,pricing,reimbursement listing in a broader area,managing cross functional efforts and process systematically
• Key customers management :eg,KOLs,key hospital directors,pharmacists,officials in the responsible Sales Area
Potential training needs to be covered in 2008 curriculum
Coach the coaches
• Coach the coaches skills and content
Business Planning
• POA planning process with sales managers
• Decision making and problem solving skills
• Sales territory design
Goal setting,tracking
• Sales target setting to sales teams
• Sales forecasting
Sales effectiveness
• Leading changes
• Increasing impact of sales calls :implementation of targeting & segmentation,improving Reps’ product/disease knowledge,selling skills,so to move customers’ product adoption curve continuously
Sales & Marketing integration
• Understanding of Marketing strategy development process
• Development of promotion campaigns,evaluating and improving promotion campaigns
• Critical process of new product launch
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答案和解析
角色与责任
•组织结构:在招聘和开发最好的销售领袖(销售经理)负责销售地区的情况,采取教练教练员办法

•公司的文化和价值观:大力沟通,并采取行动方面,包括正直,赢得文化,公司的价值观有关的人,客户,社会,而且对公司政策等
•业务规划:分析与洞察的市场机会和障碍,找出关键驱动经济增长,发展反竞争策略
•目标设定,跟踪,预测,调整销售团队和个人
•管理资源,其中包括财政预算支出,的HCS ,活动
•继续加强人的能力,提高销售效率,减少低效率/行政的时候,在销售流程
•组织销售流程:销售会议,会前周期的会议,会议的周期,提高整合营销,隐蔽产品策略到区域活动,并确保成功处决激励可降解淀粉微球与代表
•绩效管理:沟通的期望,开发和教练绩效最佳的团队,管理低表演队,举办比赛/承认的销售团队
•改善市场准入的产品:医院招标,定价,偿还上市,在更广阔的领域,管理跨功能的努力和进程系统
•重点客户管理,如:kols ,重点医院院长,药剂师,官员在负责销售面积
潜在的培训需求,以涵盖在2008年的课程
教练教练
•教练教练技巧和内容
业务规划
•校规划过程中,与销售经理
•决策及解决问题的技巧
•销售领土设计
目标设定,追踪
•销售目标的设定,以销售团队
•销售预测
销售效率
•领导变动
•增加的影响,销售电话:实施对象与细分,完善代表,产品/疾病知识,销售技巧,所以提出客户产品通过曲线不断
销售与市场营销一体化
•了解营销策略的发展过程
•发展中的促销活动,评价和改进宣传活动
•关键工艺的新产品上市