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英语翻译商标的作用就是让消费者能一目了然商品的种类及特色,商标本身就是一则最为简洁有力的广告.任何一类商品从进料生产到销售都需有较为明确的消费对象和消费层次,每种商品又都

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英语翻译
商标的作用就是让消费者能一目了然商品的种类及特色,商标本身就是一则最为简洁有力的广告.任何一类商品从进料 生产到销售都需有较为明确的消费对象和消费层次,每种商品又都有自身独特规格、质量和用途.因此,作为营销策略之一的商标译名,必须有能反映商品特征,促进销售的功能.在翻译的过程中,不管运用何种翻译方法,都不能脱离商品本身的特色,要始终忠于商品!

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Trademark the function of the one is let the consumer can be clear at a glance the type and characteristics, goods is itself a trademark most concise and strong advertising. Any kind of commodity production and sales from incoming must have relatively clear consumption object and consumption levels, each commodity and has its special specification, quality and USES. Therefore, as a marketing strategy of trademark translation, must have can reflect commodity characteristics, promote sales function. In the translation process, no matter use what translation methods, cannot break away from commodity itself characteristic, should always loyal to the goods!
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