英语翻译AspointedoutbyCarpenteretal.(1997),ifconsumerpreferencesanddecisionmakingarecontextdependent,animportantobjectiveofmarketingstrategyistocreatethecontext-shapethecompetitiveenvironment,andconsequently,thestruct

Question

英语翻译
As pointed out by Carpenter et al.(1997),if consumer preferences and decision making are context dependent,an important objective of marketing strategy is to create the context-shape the competitive environment,and consequently,the structure of preferences and decision making.Along similar lines,in their research focusing on consumer preference formation and pioneering advantage,Carpenter and Nakamoto (1989) highlight the importance of influencing consumers’ preferences as a major objective of marketing strategy.When marketing strategy behavior conducive to superior marketplace performance is viewed primarily from a supply side perspective (e.g.,the industry/market structure underpinnings of marketing strategy) to the exclusion of demand side perspective (e.g.,the customer behavior underpinnings of marketing strategy),one runs the risk of narrowly circumscribing the purpose of marketing strategy.

Answer 1

如木匠哥指出的那样,如果消费者的喜好和所做出的选择主要由某种“势”决定,那么造势就是一项重要的市场策略,即创造对己方有利的竞争环境,进而影响喜好和选择的产生.基于同样的理念,在研究消费者喜好的形成和先发优势时,木匠哥和日本人强调了市场策略中影响消费者喜好的重要意义.因此如果仅从供方角度看待市场策略对市场表现的推动作用,而不考虑买方角度,那么其对于市场策略的理解就是狭隘而不完善的
这几段都挺练脑子的,什么玩意嘛