英语翻译Aconsumerwalksintoastore.Hestandsinfrontofhundredsofboxesoflaundrydetergent.Hechoosesonebrand,paysforit,andleaves.Whydoeshepickthatspecifickindofsoap?Isittrulybetterthantheothers?Probablynot.Thesedays,

Question

英语翻译
A consumer walks into a store.He stands in front of hundreds of boxes of laundry detergent.He chooses one brand,pays for it,and leaves.Why does he pick that specific kind of soap?Is it truly better than the others?Probably not.These days,many products are nearly identical to each other in quality and price.If products are almost the same,what makes consumers buy one brand instead of another?Although we might not like to admit it,commercials[1] on television and advertisements in magazines probably influence us much more than we think they do.
Advertising informs consumers about new products available on the market.It gives us information about everything from shampoo to toothpaste to computers and cars.But there is one serious problem with this.The "information" is actually very often "misinformation." It tells us the products' benefits but hides their disadvantages.Advertising not only leads us to buy things that we don't need and can't afford,but it also confuses our sense of reality."Zoom[2] toothpaste prevents cavities and gives you white teeth!" the advertisement tells us.But it doesn't tell us the complete truth:that a healthy diet and a good toothbrush will have the same effect.
Advertisers use many methods to get us to buy their products.One of their most successful methods is to make us feel dissatisfied with ourselves and our imperfect lives.Advertisements show us who we are not and what we do not have.Our teeth aren't white enough.Our hair isn't shiny enough.Our clothes aren't clean enough.Advertisements make us afraid that people won't like us if we don't use the advertised products."Why don't I have any dates?" a good-looking girl sadly asks in a commercial."Here," replies her roommate,"try Zoom toothpaste!" Of course she tries it,and immediately the whole football team falls in love with her."That's a stupid commercial," we might say.But we still buy Zoom toothpaste out of fear of being unpopular and having no friends.[3]
If fear is the negative motive for buying a product,then wanting a good selfimage is the positive reason for choosing it.Each of us has a mental picture of the kind of person we would like to be.For example,a modern young woman might like to think that she looks like a beautiful movie star.A middle-aged man might want to see himself as a strong,attractive athlete.Advertisers know this.They write specific ads to make certain groups of people choose their product.Two people may choose different brands of toothpaste with the identical price,amount,and quality; each person believes that he is expressing his personality by choosing that brand.
稍微能在具体一点!
Advertisers get psychologists to study the way consumers think and their reasons for choosing one brand instead of another.These experts tell advertisers about the motives of fear and self-image.They also inform them about recent studies with colors and words.Psychologists have found that certain colors on the package of an attractive product will cause people to reach out and take that package instead of an identical product with different colors.Also,certain words attract our attention.For example,the words "new," "improved," "natural," and "giant size" are very popular and seem to pull our eyes and hands toward the package.

Answer 1

消费者走进商店.他站在数百箱洗涤剂.他选择的品牌之一,负责支付,并随即离去.为什么他选择什么样的肥皂?它是否真的比别人呢?这些天,许多产品几乎相同,对方在质量和价格.如果产品几乎相同,最令消费者购买一个品牌而不是另一种?虽然我们可能不喜欢承认,我 广告[1]电视广告杂志可能影响我们,比我们认为他们做的事.广告告诉消费者对新产品投放市场.它使我们了解,从洗发水到牙膏到电脑和汽车.但有一个严重的问题,与此有关."信息" ,实际上往往"误传" 它告诉我们产品的好处,但隐瞒其优缺点.广告,不但可以使我们买的东西,我们不需要,也没有钱买 但它也混淆了我们的真实感."变焦[2]牙膏防止蛀牙,让您的白牙" !广告告诉我们.但它并没有告诉我们完整的真理:一个健康的饮食和良好的牙刷也具有同样的效果.广告使用的方法很多,让我们购买他们的产品.他们的一个最成功的方法,是令我们感到不满,我们自己和我们不完美的生命.广告揭示了我们是谁,没有什么我们没有.我们的牙齿不白不够.我们的头发是不会有光泽够.我们的衣服不干净不够.广告令我们怕别人不喜欢我们,如果我们不使用广告产品."为什么不说我有什么日子" 一个好看的女孩不幸asks于商业."在这里," replies室友"再试变焦牙膏" !当然她也尝试它,并立即将整个球队爱上她."那是一个愚蠢的商业,"我们可能会说.但我们还是买牙膏变焦出于怕被不受欢迎,又没有什么朋友.[3]如果害怕的是 负动机为购买一种产品,然后要一个好的selfimage是正面的,之所以选择它.我们每个人都有一个心理描绘了这样的人,我们希望能得到.举例来说,一个现代的年轻女子,可能会觉得她活像一个美丽的大明星.一位中年男子,可能是想看看自己作为一个强大的吸引力的选手.广告商都知道这一点.他们写出具体的广告,使某些群体的人选择自己的产品.两个人可以选择不同品牌的牙膏有相同的价格,数量,和质量; 每个人认为他是对他人格的选择这一品牌.
有点不通,是用GOOGLE翻译的,要不然1小时也翻译不过来的.
你又补充的也要弄吗?
广告主得到心理学家的研究可以让消费者觉得,他们的理由选择一个品牌而不是另一个.这些专家告诉广告商的动机恐惧和自我形象.他们还告诉他们最近的研究以颜色和文字.心理学家发现,某些色彩的包装有吸引力的产品将引起人们伸出 采取这一方案,而不是一个相同的产品有不同的颜色.另外,某些话引起我们注意.举例来说,"新" ,"改善" ,"自然"和"巨大的规模" ,都是很受欢迎的,而且似乎把我们的眼睛和手走向 包.
还是用GOOGLE的