likeforlikesale在市场营销里面是什么意思如题.我看了别的解释是以牙还牙,

Question

like for like sale在市场营销里面是什么意思
如题.我看了别的解释是以牙还牙,

Answer 1

Definition
Comparing this year's sales to last year's sales by looking at the current sales derived only from activities that were in effect the previous year as well. This method would ignore sales that were only possible this year, for reasons such as a merger or acquisition or the launch of a new product.
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以上是地道的E解释.
通俗解释就是：
本期销售额中,由与前期相同的销售活动实现的销售量的部分.是在排除本期销售活动变动带来的影响后的同比销售量.
“Using like-for-like sales is a method of valuation that attempts to exclude any effects of expansion, acquisition, or other events that artificially enlarge the company's sales. For example, if you are trying to compare the turnover of company ABC from this year to last year, it makes sense to exclude from the equation any sales resulting from acquisitions this year.”
constant exchange growth：剔除汇率影响后的销售额（利润）增长