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Facebookisgettinglessandlesscool,atleastamongteens.ArecentreportbyFrankN.MagidAssociatesInc.foundthatthepercentageof13-to17-year-oldsocial-mediausersintheUnitedStatesonFacebookdroppedto88percentthisyear,fr

题目详情
Facebook is getting less and less cool,at least among teens.A recent report by Frank N.Magid Associates Inc.found that the percentage of 13-to 17-year-old social-media users in the United States on Facebook dropped to 88percent this year,from 94percent in 2013and 95percent in 2012.In the same period,Twitter and messaging applications rose in popularity in that age group.For example,Twitter usage climbed two percentage points to 48percent.
The Menlo Park,California-based company first warned a year ago that teens weren't using its website as often as before.But the issue was all but forgotten,and now it alarms investors.
While more people use Facebook and its messaging app than any competitor,its user base tends to be older,with 55percent of Facebook Messenger users being 37or younger.By the same measure,86percent of Snapchat's users and 83percent of Kik Interactive's users are under 37.
    One reason for the decline in teen Facebook usage is due to the concerns that the service may not be trustworthy.Just 9percent of those surveyed described the website as"safe",while almost 30percent of people said they would use this word to describe Pinterest.Pinterest also ranked higher in"fun",with 40percent saying so compared with 18percent for Facebook.
Facebook has been working to diversify the company's offering beyond the main Facebook application.It brought Instagram,the photo-sharing application,in 2012for less than﹩1billion.This year,Facebook also bought messaging application WhatsApp Inc.for about﹩18billion.
The buying of Instagram is showing gains."Not only is Instagram's audience now larger than Twitter,but its user growth has been greater."Mark May,an analyst at Citigroup,wrote in a note."Instagram is at the early stages of rolling out advertising,but we believe brands have and will find it a successful channel."

32.Which of the following is a reason for the decrease in teen Facebook usage?___
A.Facebook's user base is too young to stick to one thing for long.
B.Most of Facebook's users don't think its service is safe enough.
C.Facebook's competitors are actively improving their services.
D.More adults tend to be Facebook users.
33.The underlined word"diversify"can be replaced by___.
A、accumulate
B.classify
C.expand
D.overlook
34.What is the main idea of the fifth paragraph?___
A.Facebook's huge running costs
B.Facebook's improved operating principle
C.Facebook's struggle against its competitors
D.Facebook's efforts to turn around the situation
35.Which statement does Mark May agree?___
A.Buying Instagram is a wise choice.
B.Twitter may face possible risks in the future.
C.Advertising new brands costs too much money.
D.Facebook makes its situation worse.
▼优质解答
答案和解析
32-35 BCDA 
32.B.答案在第四段第一、二句One reason for the decline in teen Facebook usage is due to the concerns that the service may not be trustworthy.Just 9percent of those surveyed described the website as"safe",while almost 30percent of people said they would use this word to describe Pinterest.可知,大部分脸谱的用户认为它不够安全是用户下降的原因,故答案为B
33.C.根据Facebook has been working to diversify the company's offering beyond the main Facebook application.可知,diversify意为使…多样化,因此选expand,意为扩大公司的服务项目.
34.D.根据第五段It brought Instagram,the photo-sharing application,in 2012for less than﹩1billion.This year,Facebook also bought messaging application WhatsApp Inc.for about﹩18billion.可知本段描写Facebook应对青少年用户下降的措施,因而选D.
35.A.答案在最后一段第一句The buying of Instagram is showing gains和最后一句we believe brands have and will find it a successful channel.可知对Instagram的购买是明智的选择,故答案为A