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英语翻译Thecompanyknownforitsaccessories,clothesline,beautyproductsFancywaresandthelikesuses“partyline”strategyastheirapproachinselling.Itstartswiththe“sponsor”dealertoholdapartyinthehouseofaparticipant

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英语翻译
The company known for its accessories,clothes line,beauty products Fancy wares and the likes uses “party line” strategy as their approach in selling.It starts with the “sponsor” dealer to hold a party in the house of a participant and from there hold the get-together product orientation,sales and seminar.At first since most of the invited guests were acquaintances,friends,relatives etc… They tend to create a volume of sales.The sponsor is overwhelmed… as if the process produces financial return and rewards.As sales saturation reaches its plateau,the company feels the need for a networking.
At first the idea remains adamant since it outweighs the advantages.They feel that the company is not ready for the process.They lack the technology (computer based) and the manpower (skills) for the process.So for the meantime their “traditional approach” is sustained.There were some innovations but they believed that it more from their sales resource techniques rather than the methodology.The company tries to emphasize mass selling.Salesmen were hired.Quota were raised.Rewards were to be campaigned.The strategy is more of an eyeball to eyeball selling.At first it creates an air of enthusiasm… until such time where stronger innovations must be in placed to meet the growing challenge of the market fields.The company levels the playing field by assigning district managers.
As marketing environment expands… globalization concept is in the corner of it.Eyeball to eyeball seems to be challenged by new ways of selling using the most sophisticated communication gadgets.A new technique must be in placed to become more realistic and relevant.The challenge seems to be growing.An air of competition is felt in the market side.More products of same caliber and price is also in the market trying to outdo one another.Using your TQM observation,planning and control,outline at least five specific ways by which sales strategies would be revitalized for the company.To meet the challenge of globalization and competition.Generalize or idealize answers may be good but what the company needs is a solid concrete solution for survival.
Q.Three strategies for building better “direct selling” programs.
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答案和解析
The company known for its accessories, clothes line, beauty products Fancy wares and the likes uses “party line” strategy as their approach in selling. It starts with the “sponsor” dealer to hold a party in the house of a participant and from there hold the get-together product orientation, sales and seminar. At first since most of the invited guests were acquaintances, friends, relatives etc… They tend to create a volume of sales. The sponsor is overwhelmed… as if the process produces financial return and rewards. As sales saturation reaches its plateau, the company feels the need for a networking.
At first the idea remains adamant since it outweighs the advantages. They feel that the company is not ready for the process. They lack the technology (computer based) and the manpower (skills) for the process. So for the meantime their “traditional approach” is sustained. There were some innovations but they believed that it more from their sales resource techniques rather than the metho
该公司著名的配件,服装线,美容产品花色的产品和喜欢使用“党的路线”战略,作为其销售的做法.它一开始的“赞助商”经销商举行党在众议院中的参与者,并从那里举行联欢会产品导向,销售和研讨会.首先,因为大多数的特邀嘉宾有熟人,朋友,亲戚等...他们倾向于建立一个销售数量.提案是不知所措...因为如果这一进程产生财务回报和奖励.销售额达到其高原饱和,该公司认为,需要有一个网络.
起初的想法仍然坚持,因为它超出了优势.他们认为,该公司并不准备对这一进程.他们缺乏技术(计算机)和人力资源(技能)的进程.因此,同时他们的“传统做法”是持续的.有一些创新,但他们认为,这更从他们的销售资源,而不是技术方法