英语填空题目帮忙下谢谢commercials,competes,design,distribution,end-users,hirepurchase,image,labels,mailorder,materials,newspaperadvertisements,opportunities,outlets,place,posters,price,product,promot

Question

英语 填空题目 帮忙下谢谢 commercials, competes, design, distribution, end-users, hire purchase, image, labels, mail order, materials, newspaper advertisements, opportunities, outlets, place, posters, price, product, promotion, public relations, radio spots, rival, satisfy, strengths, threats, weakness
1 What is ‘the marketing mix’?
The marketing mix consists of ‘the four Ps’: providing the customer with the right (21) p at the right (22) p , presented in the most attractive way ((23) p ) and available in the easiest way ((24) p ).
2 What is ‘a product’?
A product is not just an assembled set of components: it is something customers buy to (25) s a need they feel they have. The (26) i and the (27) d of the product are as important as its specification.
3 What is ‘price’?
The product must be priced so that it (28) c effectively with (29) r products in the same market.
4 What is ‘promotion’?
The product is presented to customers through advertising (e.g. TV (30) c , (31) r , (32) n , (33) p ), packaging (e.g. design, (34) l , (35) m ), publicity, P.R. and personal selling.
5 What is ‘place’?
Your product must be available to customers through the most cost-effective channels of (36) d . A consumer product must be offered to (37) e in suitable retail (38) o , or available on (39) h or by (40) m .
6 What is meant by “S.W.O.T”?
A firm must be aware if its(41) s and (42) w and the (43)o and (44) t it faces in the market place.

Answer 1

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