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英语翻译广告,就是“广而告之”,即广泛地告知公众某种事物的宣传活动.著名的美国市场营销协会(AmericanMarketingAssociation,即AMA)给广告下了这样的定义:广告设计,是指广告设计人员对广
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英语翻译
广告,就是“广而告之”,即广泛地告知公众某种事物的宣传活动.著名的美国市场营销协会(American Marketing Association,即AMA)给广告下了这样的定义:
广告设计,是指广告设计人员对广告的内容及表现形式进行构想、预制的过程.广告设计是在广告调查的基础上,为广告制作提供蓝本.因此,设计水平的高低,直接影响着广告的成败.广告设计所要做的具体工作,就是根据广告策划所确定的策略,对广告的主题、创意、语文、形象、衬托等要素反复斟酌,巧妙组合.
平面设计是通过视觉传播信息最直接的方式,是当代社会应用范围最广的设计门类.在传统的平面设计领域里,空间环境是受到排斥的一个概念.然而当代的展示设计中,平面设计逐步承担了传达信息以外的塑造空间作用.
广告,就是“广而告之”,即广泛地告知公众某种事物的宣传活动.著名的美国市场营销协会(American Marketing Association,即AMA)给广告下了这样的定义:
广告设计,是指广告设计人员对广告的内容及表现形式进行构想、预制的过程.广告设计是在广告调查的基础上,为广告制作提供蓝本.因此,设计水平的高低,直接影响着广告的成败.广告设计所要做的具体工作,就是根据广告策划所确定的策略,对广告的主题、创意、语文、形象、衬托等要素反复斟酌,巧妙组合.
平面设计是通过视觉传播信息最直接的方式,是当代社会应用范围最广的设计门类.在传统的平面设计领域里,空间环境是受到排斥的一个概念.然而当代的展示设计中,平面设计逐步承担了传达信息以外的塑造空间作用.
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答案和解析
Advertising, "widely informed", is a promotion that widely informs the public of something. The famous American Marketing Association (AMA) defined advertisements as follow:
Advertising design, refers to the process of advertising designers conceive and precast the contents and forms of advertisements. Advertising design provides a blueprint for the commercial production based on investigating the advertisements. Therefore, design standards direct impact the success of advertisements. The specific work of advertising design, is to repeatedly consider and cleverly combine the factors of advertisements such as theme, creativity, language, image, and background, using strategies decided by advertisement planning.
Graphic design is the most direct way of visual communication of information and the most widely applied contemporary designing category. In the traditional field of graphic design, space environment is an excluded concept. However, in the display of contemporary design, graphic design gradually undertakes a role other than conveying information, shaping space.
Advertising design, refers to the process of advertising designers conceive and precast the contents and forms of advertisements. Advertising design provides a blueprint for the commercial production based on investigating the advertisements. Therefore, design standards direct impact the success of advertisements. The specific work of advertising design, is to repeatedly consider and cleverly combine the factors of advertisements such as theme, creativity, language, image, and background, using strategies decided by advertisement planning.
Graphic design is the most direct way of visual communication of information and the most widely applied contemporary designing category. In the traditional field of graphic design, space environment is an excluded concept. However, in the display of contemporary design, graphic design gradually undertakes a role other than conveying information, shaping space.
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