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英语翻译市场营销已经进入“服务营销”时代,市场转向买方市场,消费者需求层次提高,更关心服务的价值,服务作为一种新的营销组和要素应运而生,成为市场营销的核心.在服务竞争中,谁的服
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英语翻译
市场营销已经进入“服务营销”时代,市场转向买方市场,消费者需求层次提高,更关心服务的价值,服务作为一种新的营销组和要素应运而生,成为市场营销的核心.
在服务竞争中,谁的服务质量好,谁的信誉高,谁就能在竞争中赢得顾客,求得生存和发展;优质服务能够提供顾客的满意度,使顾客产生重复购买的欲望(即顾客保留),并主动地为企业作正面的宣传(即顾客推荐).
对餐饮企业来说,随着经济的发展和人们生活水平的提高,顾客对餐饮服务质量的要求也越来越高.因此,餐厅服务质量就成为餐饮企业服务管理的重要问题,餐饮企业要以优质服务吸引客人,才能在激烈竞争的餐饮市场上处于绝对优势.
首先,通过调查了解餐饮连锁业的发展现状,及顾客的消费心理;
然后,分析影响餐饮连锁店服务质量的因素;
第三,找出餐饮连锁店中存在的服务质量问题,并找出相关对策;
最后,对论文进行总结.
关键词:餐饮业 连锁经营 服务 质量管理
虽然我英文不好,但我知道软件翻译的有很多语法错误,能不能用软件翻译后,
市场营销已经进入“服务营销”时代,市场转向买方市场,消费者需求层次提高,更关心服务的价值,服务作为一种新的营销组和要素应运而生,成为市场营销的核心.
在服务竞争中,谁的服务质量好,谁的信誉高,谁就能在竞争中赢得顾客,求得生存和发展;优质服务能够提供顾客的满意度,使顾客产生重复购买的欲望(即顾客保留),并主动地为企业作正面的宣传(即顾客推荐).
对餐饮企业来说,随着经济的发展和人们生活水平的提高,顾客对餐饮服务质量的要求也越来越高.因此,餐厅服务质量就成为餐饮企业服务管理的重要问题,餐饮企业要以优质服务吸引客人,才能在激烈竞争的餐饮市场上处于绝对优势.
首先,通过调查了解餐饮连锁业的发展现状,及顾客的消费心理;
然后,分析影响餐饮连锁店服务质量的因素;
第三,找出餐饮连锁店中存在的服务质量问题,并找出相关对策;
最后,对论文进行总结.
关键词:餐饮业 连锁经营 服务 质量管理
虽然我英文不好,但我知道软件翻译的有很多语法错误,能不能用软件翻译后,
▼优质解答
答案和解析
Marketing has entered a "marketing services" era,the market to a buyer's market,improve the level of consumer demand,is more concerned about the value,service as a new marketing group and the elements have emerged and become the core of marketing.
Competition in services,quality of service who is good and who's credibility,who will be in the competition to win customers,seek survival and development of quality services to provide customer satisfaction,so that customers have to repeat the desire to buy (that is,to retain customers ),And for enterprises to take the initiative to make positive publicity (that is,customers recommended).
The catering business,along with economic development and improve people's standard of living,dining customers on the quality of service requirements are also getting higher and higher.Therefore,service quality restaurants catering enterprises have become an important issue management services,catering enterprises to attract customers with quality services can be in the highly competitive restaurant market in the absolute superiority.
First of all,finding food chain through the development of the status quo,and customers of consumer confidence;
Then,impact analysis of the quality of service restaurant chain;
Third,find food chains in quality of service issues and identify relevant countermeasures;
Finally,to sum up the papers.
Key words:chain restaurants operating service quality management
Competition in services,quality of service who is good and who's credibility,who will be in the competition to win customers,seek survival and development of quality services to provide customer satisfaction,so that customers have to repeat the desire to buy (that is,to retain customers ),And for enterprises to take the initiative to make positive publicity (that is,customers recommended).
The catering business,along with economic development and improve people's standard of living,dining customers on the quality of service requirements are also getting higher and higher.Therefore,service quality restaurants catering enterprises have become an important issue management services,catering enterprises to attract customers with quality services can be in the highly competitive restaurant market in the absolute superiority.
First of all,finding food chain through the development of the status quo,and customers of consumer confidence;
Then,impact analysis of the quality of service restaurant chain;
Third,find food chains in quality of service issues and identify relevant countermeasures;
Finally,to sum up the papers.
Key words:chain restaurants operating service quality management
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