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英语翻译我国的海尔集团在国际市场上取得了骄人的业绩,其巨大成功来自于在国内率先导入顾客满意(CS)战略,从而赢得了广大消费者的认同,让顾客满意度最大化,使外资及国内领先企业的
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英语翻译
我国的海尔集团在国际市场上取得了骄人的业绩,其巨大成功来自于在国内率先导入顾客满意(CS)战略,从而赢得了广大消费者的认同,让顾客满意度最大化,使外资及国内领先企业的竞争力难以匹敌.
基于此,本文对顾客满意战略进行了系统的研究,介绍了顾客满意的基本理论、国内的海尔、春兰等家电企业实施CS战略的案例并提出了企业实施顾客满意战略的流程与操作关键点,最后对顾客满意理念创新与发展的方向进行了展望.
我国的海尔集团在国际市场上取得了骄人的业绩,其巨大成功来自于在国内率先导入顾客满意(CS)战略,从而赢得了广大消费者的认同,让顾客满意度最大化,使外资及国内领先企业的竞争力难以匹敌.
基于此,本文对顾客满意战略进行了系统的研究,介绍了顾客满意的基本理论、国内的海尔、春兰等家电企业实施CS战略的案例并提出了企业实施顾客满意战略的流程与操作关键点,最后对顾客满意理念创新与发展的方向进行了展望.
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答案和解析
China's Haier Group in the international market has made remarkable achievements,its huge success in China took the lead from the import of customer satisfaction (CS) strategy to win the recognition of the broad masses of consumers to maximize customer satisfaction,Foreign and domestic leading the competitiveness of the enterprises difficult to match.
Based on this,the strategy paper on customer satisfaction carried out a systematic study of customer satisfaction on the basic theory,the domestic Haier,Chunlan,and other household electrical appliance enterprises implement the strategy of CS case and made customer satisfaction the implementation of strategic business processes and operations of the key points Finally,the concept of customer satisfaction with the direction of innovation and development of the prospect.
Based on this,the strategy paper on customer satisfaction carried out a systematic study of customer satisfaction on the basic theory,the domestic Haier,Chunlan,and other household electrical appliance enterprises implement the strategy of CS case and made customer satisfaction the implementation of strategic business processes and operations of the key points Finally,the concept of customer satisfaction with the direction of innovation and development of the prospect.
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