认真阅读下列短文根据所读内容在文章后表格中填入恰当的单词.注意:表格中的每个空格只填1个词.Traditionallycustomersmayconsidermoreaboutwhattheybuytheproductfor.Howeverth

Question

认真阅读下列短文 根据所读内容在文章后表格中填入恰当的单词.注意:表格中的每个空格只填1个词.

     Traditionally customers may consider more about what they buy the product for.However the image of product and
the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs.
Frequently customers buy goods just because they are cute lovely and unique.With a less emphasis on functional utilities
the experience and imaginative space are placed into an increasingly important role.The image of product is emphasized
as well as the communication between products and consumers."Customer behavior which appears to be focused and
directed at the object and at pleasure in fact responds to quite different objectives:displaced expression of desire and the production of a code of social values through the use of differential signs" (Baudrillard).The reason for image-oriented
customer behavior is probably that customers' lifestyle has been continuously virtualized by paying much attention to
"Virtual Reality".The evidences can be traced from computer games and Hollywood movies in which customers'
preference for fleeing reality is perfectly matched.
     This change requires us to take efforts to enhance product image by integrating style color taste shape and material
and communicate with customers creatively imaginatively and innovatively and enable them to enjoy the distictive
experience image brings." "〔A〕need is not a need for a particular object as much as it is a 'need' for difference"
(Baudrillard).The typical example is Apple Computers IMAC which has strong visual impact and outstanding dynamics.
By this way customer relationship can be set up through image and brand can be treated as living that can transform
people.Other examples commonly used are Disney Fairyland and Las Vegas where new experience and imagination are
fully demonstrated.In sum consumption is negotiation a never-ending conversation held in the languages of advertising
packaging branding fashion and entertainment.
     More Attention to the Image of Product 
            

Main comparisions	Contexts
Different aspects__ 1__  about by  people when they are shopping.	In the past people think more about the __ 2__  of the goods.
	People today are more easily __3 __by the __ 4 __of product
Different __ 5__  to promote sales	Traditionally  products may focus more on the functional utilities of goods.
	Nowadays  product image should be__ 6__  and there should be more  effective ___ 7 _with customers.

Answer 1

1. concerned/cared   2. use/function   3. attracted   4. image    5. ways   6. stressed   7. communication