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大侠帮我翻一下可以么?着急用···摘要(Abstract)web2.0的问世使中国进入大众麦克风时代,互联网已然成为当下各种利益群体表达利益诉求的发声平台,尤其是弱势群体维护自身合法权益的公
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大侠 帮我翻一下可以么?着急用···
摘要(Abstract)
web2.0的问世使中国进入大众麦克风时代,互联网已然成为当下各种利益群体表达利益诉求的发声平台,尤其是弱势群体维护自身合法权益的公共平台.在中国社会转型期各种利益群体充斥的大背景下,多方利益主体的话语权争夺战早已在互联网战场上打响,并可能随时火速蔓延至线下.
于是各媒体成为众多利益相关者争夺、实现、控制话语权的武器,对新媒体尤其是自媒体的利用更是大势所趋.对传媒的控制权意味着对话语权的支配权,以及对这个世界现象、真相的界定权与解释权,甚至是对他人命运的掌控权.在此,权力分散、流动于各个利益相关者之间并成为他们捕捉的对象,并试图以权力、话语修辞来生产、建构他们预期的社会“现实”与“真相”.因而,个体的修辞能力、话语建构能力、传播能力成为说服受众的有效武器.
基于新媒体时代各利益主体话语权争夺战愈演愈烈的社会现实,本文拟对话语利用修辞对现实的建构、话语建构能力对传播效果的影响、新媒体时代话语权争夺的主体、特点、影响因素等做系统的分析,在此基础上试图为政府在新媒体时代如何赢得话语权以引导舆论、维护社会稳定提出具体可行的建议.
关键词:话语建构、话语权争夺、修辞策略
摘要(Abstract)
web2.0的问世使中国进入大众麦克风时代,互联网已然成为当下各种利益群体表达利益诉求的发声平台,尤其是弱势群体维护自身合法权益的公共平台.在中国社会转型期各种利益群体充斥的大背景下,多方利益主体的话语权争夺战早已在互联网战场上打响,并可能随时火速蔓延至线下.
于是各媒体成为众多利益相关者争夺、实现、控制话语权的武器,对新媒体尤其是自媒体的利用更是大势所趋.对传媒的控制权意味着对话语权的支配权,以及对这个世界现象、真相的界定权与解释权,甚至是对他人命运的掌控权.在此,权力分散、流动于各个利益相关者之间并成为他们捕捉的对象,并试图以权力、话语修辞来生产、建构他们预期的社会“现实”与“真相”.因而,个体的修辞能力、话语建构能力、传播能力成为说服受众的有效武器.
基于新媒体时代各利益主体话语权争夺战愈演愈烈的社会现实,本文拟对话语利用修辞对现实的建构、话语建构能力对传播效果的影响、新媒体时代话语权争夺的主体、特点、影响因素等做系统的分析,在此基础上试图为政府在新媒体时代如何赢得话语权以引导舆论、维护社会稳定提出具体可行的建议.
关键词:话语建构、话语权争夺、修辞策略
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摘要(Abstract)
web2.0的问世使中国进入大众麦克风时代,互联网已然成为当下各种利益群体表达利益诉求的发声平台,尤其是弱势群体维护自身合法权益的公共平台.在中国社会转型期各种利益群体充斥的大背景下,多方利益主体的话语权争夺战早已在互联网战场上打响,并可能随时火速蔓延至线下.
The coming out of Web2.0 led China into a ‘public microphone’ era, and the Internet has become a platform at present for various interest groups to express their interests, especially for the vulnerable group, it is the public platform to protect their legitimate rights and interests. In the circumstances of China’s social transition stage (which is) full of various interest groups, the battle for discourse rights has already started in the Internet among various stakeholder, which may at any time be spread to off-line.
于是各媒体成为众多利益相关者争夺、实现、控制话语权的武器,对新媒体尤其是自媒体的利用更是大势所趋.对传媒的控制权意味着对话语权的支配权,以及对这个世界现象、真相的界定权与解释权,甚至是对他人命运的掌控权.在此,权力分散、流动于各个利益相关者之间并成为他们捕捉的对象,并试图以权力、话语修辞来生产、建构他们预期的社会“现实”与“真相”.因而,个体的修辞能力、话语建构能力、传播能力成为说服受众的有效武器.
The various media has therefore become the weapon for such stakeholders to contend, achieve and control the discourse right, and it has become an irresistible trend to use new media and, in particular, the ‘We-Media’. Control of the media signifies the eminent domain of the discourse right, the definition and interpretation rights of phenomena and truths of the world, or even the right to control others’ fates. Consequently, the rights are being decentralized and transferred among various stakeholders and became the objects for them to capture, while trying to produce and construct their expected social "reality" and "truth" with such rights and discourse rhetoric. Therefore, the individual’s capability in rhetoric, discourse construction and transmission has become an effective weapon to convince the audience.
基于新媒体时代各利益主体话语权争夺战愈演愈烈的社会现实,本文拟对话语利用修辞对现实的建构、话语建构能力对传播效果的影响、新媒体时代话语权争夺的主体、特点、影响因素等做系统的分析,在此基础上试图为政府在新媒体时代如何赢得话语权以引导舆论、维护社会稳定提出具体可行的建议.
Based on the social reality that the battle for discourse right is becoming increasingly intensified among various stakeholders in the new media era, it is intended in this paper to make systematic analyses on the construction of reality with discourse and rhetoric, on the influence of discourse construction capability on communication effects, and on the subjects, characteristics andinfluentialfactors of the battle for discourse rights in new media era; and, on this basis, to make attempt in proposing specific and practicable suggestions for the government to win the discourse right in new media era so as to guide the public opinions and to maintain the social stability.
关键词:话语建构、话语权争夺、修辞策略
Keywords:discourseconstruction, battle for discourse right, rhetorical strategies
web2.0的问世使中国进入大众麦克风时代,互联网已然成为当下各种利益群体表达利益诉求的发声平台,尤其是弱势群体维护自身合法权益的公共平台.在中国社会转型期各种利益群体充斥的大背景下,多方利益主体的话语权争夺战早已在互联网战场上打响,并可能随时火速蔓延至线下.
The coming out of Web2.0 led China into a ‘public microphone’ era, and the Internet has become a platform at present for various interest groups to express their interests, especially for the vulnerable group, it is the public platform to protect their legitimate rights and interests. In the circumstances of China’s social transition stage (which is) full of various interest groups, the battle for discourse rights has already started in the Internet among various stakeholder, which may at any time be spread to off-line.
于是各媒体成为众多利益相关者争夺、实现、控制话语权的武器,对新媒体尤其是自媒体的利用更是大势所趋.对传媒的控制权意味着对话语权的支配权,以及对这个世界现象、真相的界定权与解释权,甚至是对他人命运的掌控权.在此,权力分散、流动于各个利益相关者之间并成为他们捕捉的对象,并试图以权力、话语修辞来生产、建构他们预期的社会“现实”与“真相”.因而,个体的修辞能力、话语建构能力、传播能力成为说服受众的有效武器.
The various media has therefore become the weapon for such stakeholders to contend, achieve and control the discourse right, and it has become an irresistible trend to use new media and, in particular, the ‘We-Media’. Control of the media signifies the eminent domain of the discourse right, the definition and interpretation rights of phenomena and truths of the world, or even the right to control others’ fates. Consequently, the rights are being decentralized and transferred among various stakeholders and became the objects for them to capture, while trying to produce and construct their expected social "reality" and "truth" with such rights and discourse rhetoric. Therefore, the individual’s capability in rhetoric, discourse construction and transmission has become an effective weapon to convince the audience.
基于新媒体时代各利益主体话语权争夺战愈演愈烈的社会现实,本文拟对话语利用修辞对现实的建构、话语建构能力对传播效果的影响、新媒体时代话语权争夺的主体、特点、影响因素等做系统的分析,在此基础上试图为政府在新媒体时代如何赢得话语权以引导舆论、维护社会稳定提出具体可行的建议.
Based on the social reality that the battle for discourse right is becoming increasingly intensified among various stakeholders in the new media era, it is intended in this paper to make systematic analyses on the construction of reality with discourse and rhetoric, on the influence of discourse construction capability on communication effects, and on the subjects, characteristics andinfluentialfactors of the battle for discourse rights in new media era; and, on this basis, to make attempt in proposing specific and practicable suggestions for the government to win the discourse right in new media era so as to guide the public opinions and to maintain the social stability.
关键词:话语建构、话语权争夺、修辞策略
Keywords:discourseconstruction, battle for discourse right, rhetorical strategies
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