英语翻译摘要:事件营销是近年来国内外十分流行的一种公关传播与市场推广手段,它作为一种崭新的获取倍增效应的市场营销战略方式,正越来越被国内外企业所采用.本文从分析事件营销的涵

Question

英语翻译
摘要:事件营销是近年来国内外十分流行的一种公关传播与市场推广手段,它作为一种崭新的获取倍增效应的市场营销战略方式,正越来越被国内外企业所采用.本文从分析事件营销的涵义及特征入手,对比中外企业在事件营销运用中的特点,以“神五”、“神六”中的蒙牛、飞亚达品牌的营销手段为例,探讨中国企业如何有效应用事件营销,从而使事件营销为企业品牌展示、建立品牌识别和品牌定位发挥长久的作用.
关键词：事件营销 品牌 借势 造势

Answer 1

it took one kind of brand-new gain multiplied the effect the market marketing strategy way,more and more is being used by the domestic and foreign enterprises.This article obtains from the analysis event marketing implication and the characteristic,contrasts the Chinese and foreign enterprise in the event marketing utilization characteristic,take "the god five","the god six" the center Mongolian cow,flies Asia to reach the brand the marketing method as the example,how discusses the Chinese enterprise effective application event marketing,thus causes the event marketing for the enterprise brand demonstration,