Microbloggingisabroadcastmediumintheformofblogging.Amicroblogdiffersfromatraditionalbloginthatitscontentistypicallymuchsmallerinbothactualsizeandaggregatefilesize.Microblogs“allowuserstoexchangesmalle

Question

Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically much smaller in both actual size and aggregate file size. Microblogs “allow users to exchange small elements of content such as short sentences individual images or video links”.
As with traditional blogging microbloggers post about topics ranging from the simple such as "what I'm doing right now " to the thematic(主题的) such as "sports cars.” Commercial microblogs also exist to promote (促进) websites services and/or products and to promote collaboration within an organization.
Some microblogging services offer features such as privacy settings which allow users to control who can read their microblogs or other ways of publishing rights besides entering the web-based interface.(界面) These may include text messaging E-mail or digital audio.
The first microblogs were known as tumblelogs. The term was invented in a blog post on April 12 2005. However by 2006 and 2007 the term microblog came into greater usage for such services provided by Tumbler and Twitter. Other leading social networking websites Facebook MySpace LinkedIn and XING also have their own microblogging features better known as status updates.
Several studies especially by Harvard Business School have tried to analyze the usage behavior of Microblogging services. Many of these studies show that for services such as Twitter there is a small group of active users contributing to most of the activity.
Twitter Facebook and other microblogging services are also becoming a platform for marketing and public relations with a sharp growth in the number of social media marketers. The Sysomos study shows that this specific group of marketers on Twitter is much more active than general user population with 15% following more than 2 000 people.
【小题1】Why is a microblog different from a traditional blog?

A．Because a microblog doesn’t include pictures but a traditional blog does.

B．Because a microblog doesn’t include videos but a traditional blog does.

C．Because a microblog has smaller contents than a traditional blog in actual and total file size.

D．Because a microblog can only be written on the cell-phones.

【小题2】Microblogging can protect the following privacy EXCEPT_______.

A．deciding the readers of the microblogs

B．allowing readers to publish their views

C．readers’ deleting what a microblog says

D．deciding whether readers can enter it

【小题3】We can infer from the passage that______.

A．microbloggers always post about the thematic topics instead of the simple ones

B．microblogging has developed so quickly and brought the owners more and more benefits.

C．microblogging protects both the owners’ and the readers’ privacy

D．the studies by Harvard Business School have analyzed the usage of microblogging services

Answer 1

【小题1】C

【小题2】C

【小题3】B

解析
分 析：


【小题1】C 细节题。根据第一段A microblog differs from a traditional blog in that its content is typically much smaller in both actual size and aggregate file size.说明C正确。

【小题2】C 细节题。根据文章第三段Some microblogging services offer features such as privacy settings which allow users to control who can read their microblogs or other ways of publishing rights besides entering the web-based interface.(界面) These may include text messaging E-mail or digital audio.说明ABD三项都有，故C项符合要求。

【小题3】B 推理题。根据文章第四段内容可知微博的发展很迅速，根据文章第三段说明微博可以给人提供多种服务，故B正确。

考点：
考查文化类短文阅读

点评：
本文介绍了微博的发展过程以及微博的作用和特点。集中考查细节题，在解答这类问题时要求学生抓住题干文字信息，采用针对性方法进行阅读，因为这类题的答案在文章中可以直接找到。