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翻译文章!KeytosuccessinbusinessEverysuccessfulbusinessisbuiltonsuperiorsensesoftiming,opportunity,responsibility,and,notinfrequently,humor.None,however,ismorecriticalthantheabilitytosensethemarket.Aseniorexecutiv
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翻译文章!
Key to success in business
Every successful business is built on superior senses of timing, opportunity, responsibility, and, not infrequently, humor. None, however, is more critical than the ability to sense the market. A senior executive’s instinctive capacity to sympathize with and gain insights from customers is the single most important skill he or she can use to direct technologies, product and service offerings, indeed, all elements of a company’s strategic posture. People like Bill Gates brought this ability to the enterprises they founded. Without it, their ventures might have been short-lived or at least far less successful. But many top-level managers, particularly those at industrial companies, consider customer contact the bailiwick of sales and marketing staff. And even if they do believe that market focus is a priority, most retain only limited contact with consumers as their organizations grow, relying instead on subordinates’ reports—second-or-third-hand information-to define and sense the market for them.
长了点,但翻得好重重有赏哦!
Key to success in business
Every successful business is built on superior senses of timing, opportunity, responsibility, and, not infrequently, humor. None, however, is more critical than the ability to sense the market. A senior executive’s instinctive capacity to sympathize with and gain insights from customers is the single most important skill he or she can use to direct technologies, product and service offerings, indeed, all elements of a company’s strategic posture. People like Bill Gates brought this ability to the enterprises they founded. Without it, their ventures might have been short-lived or at least far less successful. But many top-level managers, particularly those at industrial companies, consider customer contact the bailiwick of sales and marketing staff. And even if they do believe that market focus is a priority, most retain only limited contact with consumers as their organizations grow, relying instead on subordinates’ reports—second-or-third-hand information-to define and sense the market for them.
长了点,但翻得好重重有赏哦!
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企业成功之关键
好的企业都是建立在以对时间,机遇,责任和时而出现的幽默感上更好的把握之上.然而,没有任何要比对市场的感知能力更为重要.一个高级执行长官的天生的对顾客的同情,从而从顾客那获得内情是单一的最重要的技巧,利用这个技巧他/她能用于指导科技,产品,和所服务提供,也就是所有一个公司策略姿态的要素.人们爱戴比尔.盖茨,因为他把这个能力带给了这个他们成立的企业.如果没有这个能力,他们的公司就可能不能维持长久,或至少远没有现在这么成功.但许多顶级的经理,尤其是在工业行业的公司的经理,认为与客户的接触属于销售和市场营销人员的职责范围之内.就算他们相信市场热点是一个应该优先考虑的事情,随着他们组织成长,大部分人只同顾客保持有限的接触,他们依靠从下手那里的二手,三手的信息,来判断,感觉着个市场.
好的企业都是建立在以对时间,机遇,责任和时而出现的幽默感上更好的把握之上.然而,没有任何要比对市场的感知能力更为重要.一个高级执行长官的天生的对顾客的同情,从而从顾客那获得内情是单一的最重要的技巧,利用这个技巧他/她能用于指导科技,产品,和所服务提供,也就是所有一个公司策略姿态的要素.人们爱戴比尔.盖茨,因为他把这个能力带给了这个他们成立的企业.如果没有这个能力,他们的公司就可能不能维持长久,或至少远没有现在这么成功.但许多顶级的经理,尤其是在工业行业的公司的经理,认为与客户的接触属于销售和市场营销人员的职责范围之内.就算他们相信市场热点是一个应该优先考虑的事情,随着他们组织成长,大部分人只同顾客保持有限的接触,他们依靠从下手那里的二手,三手的信息,来判断,感觉着个市场.
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