WhyDoesn’tAnybodyCopyApple?Apple’sproductsaretheenvyoftheworld.Theyhavebeenspectacularlysuccessfulandarewidelyimitatedifnotcopied.TheminuteApplecrystallizesaproducteveryoneknowshowtocompete.Thisidea

Question

 Why Doesn’t Anybody Copy Apple?
Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated if not copied. The minute Apple crystallizes a product everyone knows how to compete. This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable. When Apple releases a product that defines a category or dramatically changes the structure of an industry it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple’s products but nobody wants to copy being Apple?
I can think of two reasons. Firstly Apple is not worth copying because it’s not successful; secondly Apple’s success cannot be copied because it is a magical process.
There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price. Being valued lower than the average company in the S&P（标准普尔）500 indicates that to whatever degree Apple was successful in the past it’s not seen by the vast majority of observers as successful in the future. Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation becomes commoditized（商品化）very quickly why should one bother?
When innovation practitioners are asked what makes Apple successful the answers regarding the cause of this success border on the mythical.The climax of this hypothesis is the “chief-sorcerer”theory of success which places one magician like Steve Jobs in charge of casting all the right spells（符咒）
What about Apple’s own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware software and services as unique Apple advantages. It’s a better explanation. Integration is something that can take a long time but it is possible with great effort. A few companies are starting to make moves in that direction but efforts are half-hearted. There is no “move the Earth” panic to become an integrated company from Samsung Google or Microsoft.
My own suspicion is that Apple is more aware of what makes it special than it lets out. However as Tim points out it’s not a formula. It’s complex it’s subtle but it’s not magic. It’s a process that requires a degree of faith and courage.
【小题1】When a new product of Apple comes out often it ______.

A．starts a revolution of an industry 

B．ruins an industry dramatically 

C．puts itself in an unbeatable position 

D．is soon overtaken by imitated products 

【小题2】According to the passage other companies don’t “copy being Apple” because ______.

A．Apple is not a successful company 

B．they have no access to relevant resources 

C．it’s hard to find a magician like Steve Jobs 

D．being Apple takes more than time and efforts 

【小题3】We can infer from Para.5 that ______.

A．other companies are dedicated to integration 

B．Apple itself is fully aware of its unique advantages 

C．Apple will hold the leading position in this industry 

D．other companies don’t have a great team as Apple does 

【小题4】What does the author think of Tim Cook’s statement?

A．Doubtful	B．Acceptable
C．Unbelievable	D．Disappointing

Answer 1

【小题1】A
【小题2】D
【小题3】C
【小题4】B 解析
分 析：
文章介绍现在苹果的新产品一出现，就会开始一场行业的革命。很多公司模仿苹果，但是没有人想做苹果，因为这需要时间精力，Tim Cook认为苹果在这个行业中会处于领导的地位。
【小题1】细节题：从第一段的句子：When Apple releases a product that defines a category or dramatically changes the structure of an industry it becomes obvious what needs to be built.可知一款苹果的新产品一出现，就会开始一场行业的革命。选A
【小题2】细节题：从第五段的句子：Integration is something that can take a long time but it is possible with great effort.可知没有人愿意做苹果是因为做苹果手机要花费太多时间精力。选D
【小题3】推理题：从第五段的句子：There is no “move the Earth” panic to become an integrated company from Samsung Google or Microsoft.可知苹果在这个行业中处于领导的地位。选C
【小题4】推理题：从最后一段的句子：However as Tim points out it’s not a formula. It’s complex it’s subtle but it’s not magic. It’s a process that requires a degree of faith and courage. 可知作者是赞同Tim Cook的说法的。选B
考点：
考查社会现象类短文