英语翻译摘要消费是人们生存和发展的基本条件.可以把人们的需求分为生理需求和心理需求两大类.生理需求也是本能需求或自然需求,是人们为了维持生命、保持人体的生理平衡而形成的需

Question

英语翻译
摘 要
消费是人们生存和发展的基本条件.可以把人们的需求分为生理需求和心理需求两大类.生理需求也是本能需求或自然需求,是人们为了维持生命、保持人体的生理平衡而形成的需求.
心理需求是为了提高精神生活水平而产生的高级需求,它受历史条件、社会制度、民族和风俗习惯等因素的制约,是人类社会发展的必然结果.
消费者购买行为包含从认知到评价直至购买决策整个过程.其中消费者认知和评价是决定购买行为的关键因素,也是消费者购买过程的最重要部分.本文通过分析消费者购买行为因素,对企业如何实施营销战略加以研究.营销战略必须以产品目标群体的消费者行为为基础,构建合理和产品与信息通路,积极影响消费者购买决策的每个过程,并不断强化消费者认知,从而最大化激发并满足消费者需求,从而实现企业利益
关键字：购买 认知 心里需求

Answer 1

Consume the main conditions being that people exists and develops.Can divide people's need into
physiology need and mentality need two major kinds.Need physiology being needed being also
instinct need or natural need ,being that people take form to maintain life ,the physiology
balance keeping the human body.Mentality needs the high-grade need being to horizontal but come
into being for improving a cultural life ,that it accepts factors such as historical condition ,
social system ,nation and customs and habits's restricts ,is the inevitable result that human
society develops.The consumer buys behavior inclusion arrive at valuation from cognition until
buying the entire process making policy.Consumer cognition and valuation among them are to decide
to buy the key factor of behavior ,are also that the consumer buys the most important process
part.How the behavior factor the main body of a book is bought by analysing a consumer,puts camp
into practice to enterprise selling strategy studying additionally.Camp pin strategy must take
product target group Consumer Behavior as basis ,structure reasonableness and the product with
information passage ,affect a consumer actively buying every process making policy ,strengthen
and consumer cognition unceasingly ,thereby,maximize activating and satisfied consumer need ,
realize enterprise benefit thereby