谁知道有这些内容的外语书的书名,作者和出版社这些详细情况?TouristEventsandAttractionsToattracttourists,destinationsmustrespondtothetravelbasicsofcost,con¬venience,andtimeliness.Likeotherconsumers,tourists

Question

谁知道有这些内容的外语书的书名,作者和出版社这些详细情况?
Tourist Events and Attractions
To attract tourists,destinations must respond to the travel basics of cost,con¬venience,and timeliness.Like other consumers,tourists weigh costs against the benefits of specific destinations and investment of time,effort,and resources against a reasonable return in education,experience,fun,relaxation,and memories.Convenience takes on various meanings in travel decisions:time involved in travel from airport to lodging,language barriers,cleanliness and sanitary concerns,access to interests (beaches,attractions,amenities),and special needs (elderly,disabled,children,dietary,medical care,fax and communication,auto rental).Timeliness embraces factors that introduce risk to travel such as civil disturbances,political instability,currency fluctuations,safety,and sanitary conditions.
Event Marketing
Events that attract a desired market and harmoniously fit with a commu¬nity's culture can provide beneficial results,particularly if the event regularly reoccurs over a period of years.Events that occur only once or that require substantial capital investment for a community may not offer sufficient eco¬nomic returns.A common reply by event promoters is that the public rela¬tions value of the event outweighs cost considerations.This claim must be carefully and objectively analyzed before acceptance.Events must also be examined for the possible effect they may have on the cultural/societal im¬pact upon the host community.“Destinations must choose their events to fit the needs of the locality,since each event draws on its own type of crowd.”

Answer 1

作者：Philip Kotler,Donald H.Haider,Irving J.Rein
书名：Marketing Places （另一个版本书名叫 Marketing Asian places）
出版社：John Wiley & Sons