万分感谢（在线翻的就免了）包装设计作为视觉传达的主要形式,经历了工业化社会到信息化社会,无论在设计观念上,还是在功能上都发生了很大的变化,以往在包装设计中常用的法则因为受到

Question

万分感谢（在线翻的就免了）
包装设计作为视觉传达的主要形式,经历了工业化社会到信息化社会,无论在设计观念上,还是在功能上都发生了很大的变化,以往在包装设计中常用的法则因为受到新思潮与新观念的影响,逐步开始形成了新的发展趋势.珠宝包装设计强调视觉的充实与舒适,设计创意更追求唯美的效果.受绿色设计的影响,反对过度设计,去繁就简,通过自身的色彩、材质两大元素吸引和打动消费者,通过视觉元素巧妙新奇的编排,为消费者的视觉感官带来新的享受.
本文主要以珠宝包装为例,通过对包装的色彩和材质的介绍与分析,试论包装的色彩、材质等给消费者的心理带来的影响,以及包装是怎样触发消费者的购买欲望的.并以蒂芙尼和周生生两大国内外著名珠宝品牌为例,分析不同文化背景下的珠宝包装分别是通过怎样的形式向消费者传达了怎样的情感.

Answer 1

Packaging design as a main form of visual communication, and experience the industrial society to the information society, whether in the design concept, or on the function are produced very big change, past in packaging design commonly used by the law of the new thought and new ideas, and gradually began to form the new development trend. Jewelry packaging design emphasizes the visual full and comfortable, design more creative pursuing aestheticism effect. By the influence of green design, against excessive design, to numerous is Jane, through their own colour, material of the two elements to attract and impress consumers, through the visual elements clever novelty arrangement, the visual sense for consumers to bring new enjoy. This paper mainly to jewelry packaging as an example, through to the packaging of the colour and material introduce and analyze, try to talk about the packaging color, texture, and so to bring of consumer psychology, and the influence of the packaging is how to trigger the consumers purchase desire. And with tiffany and ZhouShengSheng two big domestic and international famous jewelry brand as an example, this paper analyzes different culture background of jewelry is through the packaging respectively how consumers how to convey the form of emotion.