英语翻译1.国内外学者主要研究了亚马逊如何进入中国市场、进入中国市场后的营销策略、卓越和亚马逊如何磨合.这些研究中包含了众多的客观数据和理论分析,让我对目前亚马逊近年来各方

Question

英语翻译
1.国内外学者主要研究了亚马逊如何进入中国市场、进入中国市场后的营销策略、卓越和亚马逊如何磨合.这些研究中包含了众多的客观数据和理论分析,让我对目前亚马逊近年来各方面的状况有比较明确的认识,对我的研究有极大的指导作用.通过对以上文献的整理归纳,我认为,卓越网与亚马逊的原始模式本质上的不同是导致亚马逊在中国遭遇困境的一个主要原因.
2.目前为止的研究主要侧重于亚马逊的营销手段为何在中国市场上没取得理想的效果,是战略方面的问题.而对美中电子商务环境的差异、亚马逊与卓越的企业文化差异导致的内部矛盾所引发的不良反应的研究涉及得相对较少.我觉得不能小看这些问题,这些问题与亚马逊困境的产生实际上有相当大的关系.

Answer 1

1.Both the Chinese and foreign scholars mainly research on how the Amazon company enter the market of China,what the marketing strategy is after it enters China,and how it collaberate with Joyo company after its mergence.These researches contain many objective data and theoretical analysis,which lets me have a clear knowledge about Amazon's conditions on every aspects in recent years and thus gives me a helpful guide for my research.Through analyzing the above literatures,i think that the essential difference between the original models of Amazon and Joyo is a main reason for Amazon's difficulty in China.
2.So far,the researches mainly focus on the belief that it is because the proplem of strategy that Amazon's marketing methods have not achieved ideal progress.However,the research on the difference between the environment of E-commerce in America and China as well as the internal conflict resulted from the difference of company culture between Amazon and Joyo is relatively less.In my opinion,the latter problems shall not be neglected,and,in fact,they have a close association with the difficulty of Amazon.