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(b) The CEO of Oceania National Airways (ONA) has already strongly rejected the re-positioning of ONA as a ‘nofrills’ low-cost budget airline.(i) Exp
(ii) Analyse why moving to a ‘no frills’ low-cost strategy would be inappropriate for ONA.Note: requirement (b) (ii) includes 3 professional marks (1
(c) Identify and evaluate other strategic options ONA could consider to address the airline’s current financial andoperational weaknesses.Note: requi
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