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(b) Using the information provided in the case scenario, strategically evaluate the performance of the companyup to 2004, indicating any areas of par
(b) What are the advantages and disadvantages of using a balanced scorecard to better assess the overallperformance of Lawson Engineering? (8 marks)
(b) What are the advantages and disadvantages of using franchising to develop La Familia Amable budget hotelchain? (8 marks)
(b) Using relevant evaluation criteria, assess how achievable and compatible these three strategic goals are overthe next five years. (20 marks)
(b) Using models where appropriate, what are likely to be the critical success factors (CSFs) as the businessgrows and develops? (10 marks)