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InCCTV'sannualconsumer-protectionshowearlierthismonth,theinternationalsportsweargiantNikewasaccusedoffalseadvertising.Commercials(21)(promote)the"Hyperdunk"basketballshoesclaimedtheproductisequippedwi
题目详情
In CCTV's annual consumer-protection show earlier this month,the international sportswear giant Nike was accused of false advertising.Commercials (21)___(promote) the"Hyperdunk"basketball shoes claimed the product is equipped with high-tech air cushions.The CCTV program,however,revealed that the product didn't come wiih the feature.Consumers were apparently misled.
This is,in fact,not the first time Nike (22)___(catch) cheating Chinese consumers.Back in 2011,consumers complained that that year's"Hyperdunk"sneakers didn't have the (23)___(advenise) air cushions in them,either.Such wrongdoings might not mark the end of Nike (24)___a respectable and reliable brand among loyal shoppers,but Nike needs to realize that (25)___one day consumers'trust in it vanishes(消失),so will its sales.By then,it will be impossible for the brand to restore its reputation.
China is an important base for Nike (26)___it accounts for about ten percent of the company's market.Over the past three decades,numerous NBA greats,from Michael Jordan to LeBron James,have been shown wearing Nike's gear,proving its quality.
Placing misleading advenisements once again has dampened some consumer's trust in Nike.Fortunately,Nike issued a timely apology last week,offering a 4500-yuan refund,(27)___is three times the cost of the shoes.These gestures
show that the company has somewhat realized its mistake and wants to re-establish consumers'trust in it.
Sportswear companies often push the truth of their products by having famous athletes wearing them.If Usain Bolt is seen in a commercial(28)___(dash)with Nike,it might be implied that the shoes(29)___enable you to run faster.However,there are limits to (30)___ can be said to promote a product.With lying comes distrust,and with distrust comes collapse.That's why Nike,and any other company,needs to be more careful with advertising in the future.
This is,in fact,not the first time Nike (22)___(catch) cheating Chinese consumers.Back in 2011,consumers complained that that year's"Hyperdunk"sneakers didn't have the (23)___(advenise) air cushions in them,either.Such wrongdoings might not mark the end of Nike (24)___a respectable and reliable brand among loyal shoppers,but Nike needs to realize that (25)___one day consumers'trust in it vanishes(消失),so will its sales.By then,it will be impossible for the brand to restore its reputation.
China is an important base for Nike (26)___it accounts for about ten percent of the company's market.Over the past three decades,numerous NBA greats,from Michael Jordan to LeBron James,have been shown wearing Nike's gear,proving its quality.
Placing misleading advenisements once again has dampened some consumer's trust in Nike.Fortunately,Nike issued a timely apology last week,offering a 4500-yuan refund,(27)___is three times the cost of the shoes.These gestures
show that the company has somewhat realized its mistake and wants to re-establish consumers'trust in it.
Sportswear companies often push the truth of their products by having famous athletes wearing them.If Usain Bolt is seen in a commercial(28)___(dash)with Nike,it might be implied that the shoes(29)___enable you to run faster.However,there are limits to (30)___ can be said to promote a product.With lying comes distrust,and with distrust comes collapse.That's why Nike,and any other company,needs to be more careful with advertising in the future.
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答案和解析
21.promoting 考查现在分词.Commercials与promote之间是主谓关系,用现在分词短语promoting the"Hyperdunk"basketball shoes作定语.
22.has been caught 考查动词时态和语态.根据句型"It/This/That+is+the first/second/…time (that)+现在完成时"表示"第一/第二/…次".且Nike与catch之间是动宾关系,用现在完成时态的被动语态.
23.advertised 考查过去分词.过去分词作定语,表示完成,即:没有广告过的气垫.
24.as 考查介词. as意为"作为".
25.if 考查连词.根据句意:Nike需要意识到如果有一天消费者对它的信任消失了,它的销售也会这样.用连词if.
26.as/because/since 考查连词.as/becasue/since引导原因状语从句,但for引导的分句通常对前一个分句所说的话加以解释,提供判断的理由.一般和前面的分句用逗号隔开,只放于主句之后.
27.which 考查定语从句.分析句子结构可知这是一个定语从句,先行词refund在从句中作主语,用关系代词which.
28.dashing 考查现在分词.see sb.doing意为"看到某人正在做某事",用现在分词作宾语补足语.
29.can 考查情态动词.can意为"能,会".
30.what 考查连词.say缺少主语,用what作其主语,同时引导宾语从句作介词to的宾语.
22.has been caught 考查动词时态和语态.根据句型"It/This/That+is+the first/second/…time (that)+现在完成时"表示"第一/第二/…次".且Nike与catch之间是动宾关系,用现在完成时态的被动语态.
23.advertised 考查过去分词.过去分词作定语,表示完成,即:没有广告过的气垫.
24.as 考查介词. as意为"作为".
25.if 考查连词.根据句意:Nike需要意识到如果有一天消费者对它的信任消失了,它的销售也会这样.用连词if.
26.as/because/since 考查连词.as/becasue/since引导原因状语从句,但for引导的分句通常对前一个分句所说的话加以解释,提供判断的理由.一般和前面的分句用逗号隔开,只放于主句之后.
27.which 考查定语从句.分析句子结构可知这是一个定语从句,先行词refund在从句中作主语,用关系代词which.
28.dashing 考查现在分词.see sb.doing意为"看到某人正在做某事",用现在分词作宾语补足语.
29.can 考查情态动词.can意为"能,会".
30.what 考查连词.say缺少主语,用what作其主语,同时引导宾语从句作介词to的宾语.
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