靓妹英文好的江湖救急了AdvertisingAsthemostdominantformofcommunicationinconsumermarketing,advertisingisoftenthefirstpointofcontactbetweenservicemarketersandtheircustomers,servingtobuildawareness,inform,persuade

Question

靓妹 英文好的 江湖救急了
Advertising
As the most dominant form of communication in consumer marketing,advertising is often the first point of contact between service marketers and their customers,serving to build awareness,inform ,persuade ,and remind.Advertising plays a vital role in providing factual information about services and educating customers about product features and capabilities .To demonstrate this role ,Stephen Grove ,Gregory Pickett ,and David Laband carried out a study comparing newspaper and television advertising for goods and services.Based on a review of 11,543 television advertisements over a 10-month Period and of 30,940 newspaper display advertisements that appeared over a 12-month period ,the researchers found that ads for services were significantly more likely than those for goods to contain factual information on price,guarantees/warranties,documentation of performance,and availability (where,when,and how to acquire products ) .
one of the challenges facing advertisers is how to get their messages noticed Television and radio broadcasts are cluttered with commercials ,whereas newspapers and magazines sometimes seem to contain more ads than news and features.How can a firm hope to stand out from the crowd Longer ,louder commercials and large-format ads are not necessarily the answer.Some advertisers stand out by using striking designs or a distinctively different format .To catch readers’attention ,the Humane Society used a black-and-white sketch of a winsome puppy in a magazine in which everyone else was advertising in color ( Figure 5-6 ).
A broad array of paid advertising media is available ,including broadcast ( TV and radio ) ,print ( magazines and newspapers ) ,movie theaters ,and many types of outdoor media ( posters ,billboards ,electronic message boards ,and the exteriors of buses or bicycles ).Some media are more focused than others ,targeting specific geographic areas or audiences with a particular interest.Advertising messages delivered through mass media are often reinforced by direct-marketing tools ,such as mailings ,telemarketing,faxes ,or e-mail.
Direct Marketing
This category embraces mailings,recorded telephone messages,faxes,and e-mail .These channels offer the potential to send personalized messages to highly targeted microsegments.Direct strategies are most likely to be successful when marketers possess a detailed database of information about customers and prospects.

Answer 1

我是用软件翻译的内容如下:广告如消费者行销的最占优势形式的沟通,广告时常是在服务市场商人和他们的客户之间的第一个接点,服务建立觉察,告知 ,劝 ,而且提醒.广告在提供关于服务的事实资讯而且教育客户关于产品特征...