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请帮忙看看下面一句话怎么解释啊.hebeganrefocusingthebrandathigherqualityhebeganrefocusingthebrandatthehigherqualityendofthefoodmarketandlaunchedseveralown-brandfortheinitiativesforthehealthconscious.尤其

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请帮忙看看下面一句话怎么解释啊.he began refocusing the brand at higher quality
he began refocusing the brand at the higher quality end of the food market and launched several own-brand for the initiatives for the health conscious
.尤其是里面at the higher quality end of..for the initiatives for the health conscious
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没有上下文,试着翻译一下:他开始将注意力重新集中到食品市场中更高质量的产品品牌上来,同时,他还开发了一系列的自有品牌来引领健康观念.
at the higher quality end :指的是更高质量的终端产品.
for the initiatives for the health conscious:initiatives这个词做名词有两个意思,一个是首创精神,一个是计划方案.我个人觉得应该取前者.因为没有上下文,仅供参考